Page 6 - Hedengren_annual_review_2019_final_EN
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Hedengren Security business review
"Domestic sales saw a delightful increase, particularly in the area of fire and emergency lighting systems. The sale
of renewed Neptolux products increased by as much as 16%, and we clearly won the market leader's position in
Finland."
In 2019, Hedengren Security's turnover increased artificial intelligence, crime prevention as well as growth also brought challenges with it, particularly
by approximately 7.5%, that is, approximately 1.8 the requirements for being able to succeed. in terms of local warehousing and purchasing oper-
million, which is a good outcome. We were slight- The turnover of our service units increased by ations. Thanks to the efforts of the team responsible
ly behind our turnover target, but we exceeded our about 16%, and the result was particularly good. for the order and delivery process, we were able to
performance target by far. Our Norwegian unit was It was a busy year, and the backlog of orders saw get things under control and the processes orga-
responsible for the most part of our international a commendable increase. We strengthened our nized. It is good to continue from here, on our path
growth. Hochiki experienced challenges in sales, fire-related organization and introduced a region- for growth in 2020.
and the development in sales did not meet our ex- al division with authorized regional managers who Hedengren Estonia's security business was challeng-
pectations. We needed to prepare ourselves for the coordinate the installation and project work in ing. The local price competition was tough, and con-
potential effects of Brexit by increasing the reserve their own region. We launched supervisor training sidering the circumstances, we did well. A larger and
stocks of our fire-related products. In marketing, at the unit, and it will continue in 2020 as well. Our tougher challenge was the Hedsam access control
we made our biggest investment in the renewed larger contracts consisted of Finavia's camera sur- project for Maakri office buildings.
website as well as a new online sales platform. For veillance projects and shopping center Mega-Hertsi On the product side, we launched new Neptolux
the first time, our online sales exceeded one million which opened its doors in March 2020. emergency lights, and their production has now
euro. During the year, we were faced with challenges in moved to Laukamo Oy in Finland. The 'Made in Fin-
Sweden with the new Gothenburg office. The invest- land' key flag was granted to Neptolux products at
Domestic sales saw a delightful increase, particu- ment did not bring the expected success, which af- the end of the year. A global shortage of components
larly in the area of fire and safety lighting systems. fected the development of the turnover that did not continues, and the delivery time for some compo-
The sale of renewed Neptolux products increased meet our expectations. We succeeded in increasing nents can be as long as over 12 months.
by as much as 16%, and we clearly won the market our market share in fire-related operations. At the During 2020, we will bring X-ray products on the mar-
leader's position in Finland. end of the year, we commissioned a market survey ket as our new product group. We have signed a con-
on Sweden's burglar alarm and access control mar- tract with the world's largest supplier Nuctech, and
In 2019, we decided not to participate in the Finn- ket, with a view to increasing the product range on we will launch the products during 2020. The con-
Sec trade fair, and instead we organized our own the Swedish market. tract concerns both product sales as well as product
customer event called Security Day that took place servicing and maintenance.
in Långvik. Around 120 security professionals par- The turnover in Norway exceeded the budget, and
ticipated in the event where they got an overview the increase was an astounding 30%! The rapid Willy Grönqvist Turnover by area
of Security's latest solutions. At the event, visiting
experts gave presentations on the possibilities of Operating profit
Turnover
€1000 €1000
35 000 2 500 46% 21%
30 000 2 000
25 000 1 500 Security Finland Norway
20 000 1 000
15 000 4% 18% 11%
10 000 500
0 Estonia Installation Sweden
5 000 and services
0 -500
2014 2015 2016 2017 2018 2019 BU2020 2014 2015 2016 2017 2018 2019 BU2020
6 OY HEDENGREN AB I ANNUAL REVIEW 2019
