Page 6 - Hedengren_vuosikatsaus_2020_EN

Hedengren Security business review
“We adopted new approaches in our internal operations and customer interface.“
2020 was of course the year of COVID-19 at Hedengren
Security and we adopted new approaches in our in-
ternal operations and customer interface. Microsoft
Teams became part of our everyday life and we used
the tool to organise client events and meetings as well
as training sessions. Our personnel has successfully
steered clear of the pandemic, apart from one or two
individual cases of infection. The strategy for 2021–
2024 was developed throughout the year and it was
finished by the end of 2020.
Hedengren Security’s turnover increased by approxi-
mately MEUR 1.3., i.e. around 5%. Our final turnover
was slightly over MEUR 28, which is considered a good
result under these circumstances. Around 4% of the
budget remains. Our performance was also at a com-
fortable level.
International sales increased by roughly 11% and we
reached a good level with Hochiki products. The im-
pact of Brexit was still visible in our stock values and gen, Ålesund) employed a total of 33 professionals.
we had to keep a keen eye on the fluctuation in the
NOK–GBP exchange rate.
Our domestic sales involved some challenges. Our
partner sales experienced a nice growth but many
projects, especially in contracting, were either sus-
pended or postponed to 2021 due to the pandemic.
Turnover
EUR 1,000
6 OY HEDENGREN AB I ANNUAL REVIEW 2020
The sales of our service units increased by about
12% and we completed several large-scale proj-
ects, including the MegaHertsi shopping centre
and security contracts at OP Rovaniemi, Vaasa and
Mikonkatu. We renewed our framework agreement
with Kesko. Several units from Onninen also acced-
ed to the agreement. We finished the service super-
visor training programme in spring 2020.
The sales of Security Sweden accounted for nearly
13%, which was a great achievement. Price changes
decreased our profit level early in the year. In De- HHL systems had an upward trend in sales with an
cember, our office moved to a more suitable facility increase of more than 20%.
in the same building.
The Norwegian branch’s budget for 2020 was rather
ambitious and, although we achieved growth, we
did not reach our sales and performance targets. We
reinforced the organisation and, by the end of the
year, our Norwegian offices (Leir, Fredrikstad, Ber- The development of a new HHL centre continued.
In Estonia, the competitive situation has not eased
up. As a result, we have decided to adopt new ap-
proaches regarding our Estonian operations. We
must cut costs and focus on our own products.
Our most significant marketing investment was
to attend the Jyväskylä Sähkö & Valo trade fair in
Operating profit
EUR 1,000
February, where we shared a large booth with Hed-
tec. All other trade fairs and client events were can-
celled due to the COVID-19 pandemic. Our online
sales passed the one million mark and increased by
about 6%.
Popular products included Hedsam X access control
system and gate intercom systems. These product
groups were very successful: access control systems
experienced a whopping 22% increase and the sales
of gate intercom systems grew by 14%. In addition,
Neptolux’s new adaptive emergency and step lights
were a great addition to our emergency light range.
We also launched flush-mount N68 series emergency
lights. Prodex FIREscape centres can now be upgrad-
ed with new emergency lights and adaptive solutions.
The global shortage of components remains per-
sistent and it has forced us to postpone the delivery of
certain products by several months.
Although the COVID-19 pandemic has yet to subside,
our outlook for the year 2021 is positive.
Willy Grönqvist
Turnover by area
Norway
16%
Sweden Security Finland
12% 44%
Installation
and services
28%