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CROSS THE LINE

2016 is the year when we cross the line. Our star players and major clubs, as well as local heroes and town clubs all wait for it – the
moment when the ball crosses the opponent’s line – the goal.
Usain Bolt, the fastest man on the planet, will hopefully cross the line first of all 100m finalists in the Rio 2016 Summer Olympics, and
become legend.
Marco Reus, Cesc Fabregas, Marco Verratti and Balotelli will all fight for the glory in the 2016 Euro in France, and PUMA as a brand will
cross the line with yet another rule-breaking Tricks story.
Arsenal will fight for the title in Premier League and BVB will do everything in their power to claim the Bundesliga title. Our PUMA clubs all
over the world will all strive to cross that line and lift the trophy, no matter what.
Teamsport is a part of our DNA and 2016 is no exception. The launch of the new Tricks and also with the launch of our third football boot
silo, this will be an exciting year.
We are proud to showcase our top products on some of the best teams in the Nordics. Malmö FF and Hammarby IF will challenge the
rest of the teams in Allsvenskan, Hobro IK and Randers FC will challenge the giants in the Danish League. Finnish teams RoPS and IFK
Mariehamn will try to claim the Veikkausliiga title and our new partnership with Norwegian Strömsgodset IF will cross the line to become
no 1 in Tippeligan.
Good luck with the season and enjoy the year. Let’s cross that line together.
Rutger Hagstad, Head of Marketing

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